Four days ago, I linked a study on major 2009 trends for online journalism. But before diving too far into the study, I wanted to do my own homework.
I could even develop a hypothesis, test it as if I were in a virtual lab and create my own theories based on my pseudo-facts, I thought to myself.
My fun project led me to an even more fun layman tool, Google Trends.
The procedure was very simple:
- Find the top social media and news media contenders.
- Pluck out the winners and pit them against each other, social media versus news media.
Hypothesis: social media will defeat top news media by a substantial margin.
But the real question in this fun exercise is, which social medium will it be?