Recently, the phrase “magic bullet” pops up when journalists discuss the industry’s next business plan.
The story has been told again and again: print is not the ad-selling, cost-efficient, information-spreading medium it used to be, but online distribution does not fill in the money gap. In short, news consumers have grown used to information being free, but news providers can’t provide this free service and still put bread on the family table.
So perhaps it’s natural that the phrase “magic bullet” has come up. This refers to a quick cure that ends all ills without a catch.
Truth be told, a magical cure-all for anything would be wonderful – but as reality goes, that is rarely the case. Therefore, in a plane of existence where journeys are complex and take many loops and nauseating turns before the finish line, let’s look and see at some of the progress journalism is currently making.